Over 65% of the U.S. population has curly, coily, or wavy hair, with a growing percentage of textured-hair women embracing their natural hair.

Textured hair care is the top category for Black consumers, with approximately $2.29B in annual sales, given the unique needs of textured hair types and the popularity of natural hair movement.

In the United States, there are more than 1,000 beauty schools and over 330,000 students enrolled in cosmetology programs.

In June 2022, Textured Queens Hair Academy hosted a free cornrow braiding class. Out of over 100 attendees, 70% were caucasian women in the tv or film industry.

The Crown Act, which stands for creating a respectful and open workplace for natural hair, is a California law that prohibits discrimination based on hairstyle and hair texture by extending protection for both categories under the FEHA and California Education Code.